The Voice of the Marketer's Hat

Marketing is often considered a 'necessary evil' - something not everyone is comfortable doing. Personally, even as a copywriter, I find it far easier to write marketing materials for other businesses than my own.

Nevertheless, if a business is to grow it needs customers. And without some form of marketing, those customers will simply not appear. Therefore, it's time to forget about hype and lights, bells and whistles, slogans and catch-cries and instead, look at marketing for what it really is.

Communicating. That's it - no tricks.

Marketing, in all its forms is simply communicating your business' message to your target market in a way that market easily understands.

So, what's the voice of the Marketer's Hat? The voice of the Market! Sounds simple, doesn't it? Well, you do need to understand your market--how it speaks, what it wants, its quirks and foibles. This may take quite a lot of research to get right, but when it is, your Marketer's Hat will perform miracles!

You will know how to communicate and, whether or not you provide the words, you will provide the 'feel', the 'tone' and the 'vibe' that will direct your marketing campaign to its most profitable outcome.

Ah yes, the Marketer's Hat...red with feathers in it, methinks.


© Carol Dorman 2006

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Copywriter and editor, Carol Dorman owns Quill Writing Services and publishes 'Communicate', the ezine for business owners who want to harness the power of words for increased success. To sign up and receive her free report: 'How to Convince your Target Market to Buy from You', visit www.quillwritingservices.com.au